49ERS IN THE COMMUNITY
Good as Gold

49ERS IN THE COMMUNITY

Throughout the 49ers' 60-plus year history, the club has shared a commitment to its faithful fans and the community.

To further this objective, in 2006 the 49ers took a stand in the community advocating the value of respect through an outreach campaign created to assist youth in the Bay Area.

The Respect Campaign leverages the power of the 49ers brand, its players and coaches to share the importance of respect and its central role in helping young people become good citizens.

As part of the campaign, members of the 49ers organization take part in a variety of community events to reach out to youth and impart the value of respect in three important areas of their lives: families, schools and communities.

Each year, the 49ers players, coaches and staff participate in more than 170 community activities and events, contributing over 3,500 hours of volunteer time in the San Francisco Bay Area. More than 327,000 people are impacted by the 49ers' community outreach efforts, including over 38,000 children.


SAN FRANCISCO 49ERS FOUNDATION

The San Francisco 49ers Foundation, founded in 1991, is the nonprofit community funding arm of the 49ers. The 49ers Foundation supports development programs for underserved youth that keep them safe, on track and in school. A significant portion of its funding goes toward family violence prevention programs and activities that teach youth leadership and respect.

Through the leadership of 49ers team owners Denise and John York, the 49ers Foundation has donated more than $10 million over the last eight years to nonprofits throughout the Bay Area.


SIGNATURE FUNDRAISING PROGRAMS

Pasta Bowl
The 49ers, in partnership with the Silicon Valley Leadership Group, host the annual Pasta Bowl, a family-style dinner event that takes place during training camp. The entire 49ers team and top Silicon Valley CEOs serve as celebrity waiters for the tables. The proceeds from the event benefit the 49ers Foundation.

Hedge Funds Care
The 49ers Foundation partners annually with Hedge Funds Care, an industry alliance formed with the sole mission of raising funds to support the prevention and treatment of child abuse and neglect, to host the West Coast Open Your Heart to the Children Benefit. Each year, the event raises more than $800,000.

49ers Winter Fest
Since its inception in 2001, the 49ers Winter Fest has been one of the premier fundraising events for the 49ers Foundation. Squaw Valley comes alive during the three-day event, which includes leisure skiing with Olympians, 49ers coaching chalk talks; mingling with the coaches, players, ownership and alumni; silent and live auctions; cooking demonstrations; live music; and great wine and food. Since 2001, this event has raised more than $4.8 million.


COMMUNITY RELATIONS — RESPECT FOR FAMILIES

Respect Rim
In 2006, the team began the sale of the Respect Rim baseball cap. The proceeds go to the 49ers Foundation in support of the San Francisco Domestic Violence Consortium and Partners Ending Domestic Abuse, which is dedicated to eliminating domestic violence.

Holiday Giving
During the holiday season, 49ers players, alumni and staff come together to deliver food and holiday trimmings to families in need throughout the Bay Area. Partnering with the San Francisco Food Bank, Salvation Army, InnVision, City Team Ministries and other nonprofit organizations, the 49ers make the holidays a little brighter for the recipients.


COMMUNITY RELATIONS — RESPECT FOR SCHOOLS

Community Tuesdays in Schools
During the season, the players participate in community projects on Tuesdays. In 2010, a significant number of these projects are focused on building respect for schools. They include reading to school children, assisting with the construction of a new playground, remodeling after school program centers and more.

Revamping Recess
Part of ensuring students' success in school involves creating safe places for them to play and engage in social interactions. To support this objective, the 49ers created the Revamping Recess program to help construct safe playgrounds and provide carts filled with new recess and sporting equipment for youth in underserved communities.

49ers Academy
Since opening in 1996, the 49ers Academy in East Palo Alto has received ongoing support from the 49ers organization. The school serves sixth-, seventh- and eighth-grade students who benefit from a small, nurturing and personalized environment. The 49ers Academy provides a caring community where the emphasis is on one-on-one relationships to promote academic success.


RESPECT FOR COMMUNITIES

Community Tuesdays
Every Tuesday during the season, 49ers players participate in community activities, which range from school and hospital visits to neighborhood beautification projects and holiday giving.

Red and Gold Program
For the sixth year, the 49ers offer the Red and Gold Community Program. This opportunity is open to organizations that provide positive alternatives for at-risk youth in the Bay Area. Nonprofit organizations apply to receive free tickets for their organization to attend a 49ers preseason or regular-season home game.

Bayview/Hunters Point YMCA
The Bayview/Hunters Point YMCA is supported by the entire 49ers organization. Ownership, players, alumni, coaches and staff frequently visit the center, donate tickets to the youth and financially support the YMCA's programs. Most recently, the 49ers Foundation pledged $250,000 over a five-year period to assist with the overall renovation of the Bayview/Hunters Point YMCA's newly acquired facility.

Hunters Point Boys & Girls Club
The establishment of the new Bayview/Hunter's Point Boys & Girls Club on Hunter's Point Hill is a true citywide partnership that involves branches of government and the 49ers. The new facility has expanded recreational opportunities for youth in the Bayview/Hunter's Point area.

49ers Stadium Drives (September — December)
Throughout the regular season, the club invites fans and game attendees to make generous contributions of items such as clothing, food, toys, books and cell phones. These game-day drives benefit deserving charitable organizations in the Bay Area.

For more information about the 49ers activities in the community, please contact the San Francisco 49ers Community Relations Department at 408-562-4949, or send an e-mail to sfcommunityrelations@niners.nfl.net. Or visit online at 49ers.com.