Welcome To The Ultimate Sports Guide


The Ultimate Sports Guide publishes definitive baseball and football issues every year for avid San Francisco Bay Area and Northern California sports fans. Distributed free of charge, each seasonal issue provides extensive professional and collegiate team coverage through feature articles, player interviews and profiles, photo essays, schedules, seating charts and directories. Issues become invaluable sports reference guides throughout the season and the full-color, glossy, 120-page magazine is often referred to as the Bay Area's own Sports Illustrated.


In 1964 Marshall McLuhan, the famous communication philosopher, said, "The medium is the message."

The sports fan of today is the medium and the messengers using whatever expanding customized media tools they choose. McLuhan proposed that a medium itself, not the content it carries, should be the focus. He said that a medium affects the society in which it plays a role, not only by the content delivered over the medium but by the characteristics of the medium..

I left my PhD at home but I do know that the sports communication continuum has progressed from cave drawings to smoke signals, town criers, ink on paper, radio, television, morphing into 24/7/365 cables which went streaming, mobile with a dash of HD, 3D and virtual reality to come. The 24-hour sports news cycle was squeezed into 24 minutes and now has no cycle at all. Today's sports fans are the media and the messengers.

The day we followed our favorite beat writer, columnist, electronic talking head, or sports addicted water cooler colleague is fast coming to an end. There is a kaleidoscope of .... Read More.

The 2019 Fall/Winter edition is now available.

San Francisco Bay Area Sports Scores Today

Friday, September 20, 2019

San Francisco Giants
-:- Atlanta Braves   4:20 p.m.

Oakland A's
-:- Texas Rangers   7:07 p.m.

Thursday, September 19, 2019

San Francisco Giants
4:5 Boston Red Sox   10:05 a.m.

Wednesday, September 18, 2019

San Francisco Giants
11:3 Boston Red Sox   4:10 p.m.

Oakland A's
1:0 Kansas City Royals   11 innings

San Jose Sharks
4:6 Calgary Flames   6 p.m.

Tuesday, September 17, 2019

San Francisco Giants
7:6 Boston Red Sox   15 innings

Oakland A's
2:1 Kansas City Royals   7:07 p.m.

San Jose Sharks
3:4 Anaheim Ducks   7:30 p.m.

Monday, September 16, 2019

Oakland A's
5:6 Kansas City Royals   7:07 p.m.

Sunday, September 15, 2019

San Francisco 49ers
41:17 Cincinnati Bengals   10 a.m.

Oakland Raiders
10:28 Kansas City Chiefs   1:05 p.m.

San Francisco Giants
2:1 Miami Marlins   1:05 p.m.

Oakland A's
6:1 Texas Rangers   12:05 p.m.

Saturday, September 14, 2019

San Francisco Giants
2:4 Miami Marlins   6:05 p.m.

Oakland A's
8:6 Texas Rangers   5:05 p.m.

San Jose Earthquakes
1:2 New York City FC   9:30 a.m.

Cal Bears
23:17 North Texas Eagles   1:15 p.m.

Stanford Cardinal
27:45 UCF Knights   1:30 p.m.

For a schedule of weekly games, click this sports schedule link

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