Welcome To The Ultimate Sports Guide

The Ultimate Sports Guide publishes definitive baseball and football issues every year for avid San Francisco Bay Area and Northern California sports fans. Distributed free of charge, each seasonal issue provides extensive professional and collegiate team coverage through feature articles, player interviews and profiles, photo essays, schedules, seating charts and directories. Issues become invaluable sports reference guides throughout the season and the full-color, glossy, 120-page magazine is often referred to as the Bay Area's own Sports Illustrated.

Golden State Warriors Championship Parade

Barry Bonds Jersey Retirement Ceremony

San Francisco Giants shut out by Pittsburgh Pirates on Barry Bonds Day, 4-0

Raiders win first preseason game against the Lions, 16-10

San Francisco 49ers 24 v. Dallas Cowboys 21

San Rafael Pacifics take out Martinez Clippers, 11-3

A's win tight pitching duel over Dodgers, 3-2

A.C. Milan defeats Barcelona, 1-0

Hoodslam returns to Oakland's Metro Operahouse

World Championships for Dog Surfing

Bay Area College Football Touchdown Tailgate, Levi's Stadium, July 30

Toyota NHRA Sonoma Nationals, July 27-29

Will Jon Gruden coach the Raiders for 10 years? "I don't have a guarantee to be alive for 10 years."

In Reflection, the Oakland A's, Part IV
by Andy Dolich
Sports Today - Issue No. 236

Charlie O. Finley was a fantastic self-promoter and brought a number of breakthroughs to the National Pastime. Finley ruled with an iron hand and understood that sports was changing from a game to a mass entertainment event. He was always pushing the envelope:

He pushed for the Designated Hitter.
Midweek World Series games played at night.
Orange baseballs.
The 3-ball walk.
Ultra bright green and gold/yellow uniforms.
Harvey the Mechanical Rabbit which popped up near home plate when the ump needed more balls.
A marketing mule named Charlie-O.
Creating names of players: Blue Moon, Catfish, Captain Sal. He asked Vida Blue .... Read More.