Welcome To The Ultimate Sports Guide


The Ultimate Sports Guide publishes definitive baseball and football issues every year for avid San Francisco Bay Area and Northern California sports fans. Distributed free of charge, each seasonal issue provides extensive professional and collegiate team coverage through feature articles, player interviews and profiles, photo essays, schedules, seating charts and directories. Issues become invaluable sports reference guides throughout the season and the full-color, glossy, 120-page magazine is often referred to as the Bay Area's own Sports Illustrated.


In 1964 Marshall McLuhan, the famous communication philosopher, said, "The medium is the message."

The sports fan of today is the medium and the messengers using whatever expanding customized media tools they choose. McLuhan proposed that a medium itself, not the content it carries, should be the focus. He said that a medium affects the society in which it plays a role, not only by the content delivered over the medium but by the characteristics of the medium..

I left my PhD at home but I do know that the sports communication continuum has progressed from cave drawings to smoke signals, town criers, ink on paper, radio, television, morphing into 24/7/365 cables which went streaming, mobile with a dash of HD, 3D and virtual reality to come. The 24-hour sports news cycle was squeezed into 24 minutes and now has no cycle at all. Today's sports fans are the media and the messengers.

The day we followed our favorite beat writer, columnist, electronic talking head, or sports addicted water cooler colleague is fast coming to an end. There is a kaleidoscope of .... Read More.

San Francisco Bay Area Sports Scores Today

Sunday, June 16, 2019

San Francisco Giants
-:- Milwaukee Brewers   1:05 p.m.

Oakland A's
-:- Seattle Mariners   1:07 p.m.

Saturday, June 15, 2019

San Francisco Giants
8:7 Milwaukee Brewers   1:15 p.m.

Oakland A's
11:2 Seattle Mariners   6:07 p.m.

Friday, June 14, 2019

San Francisco Giants
5:3 Milwaukee Brewers   7:15 p.m.

Oakland A's
2:9 Seattle Mariners   6:37 p.m.

Thursday, June 13, 2019

Golden State Warriors
110:114 Toronto Raptors   6 p.m.

Wednesday, June 12, 2019

San Francisco Giants
4:2 San Diego Padres   6:45 p.m.

Oakland A's
6:2 Tampa Bay Rays   9:10 a.m.

Tuesday, June 11, 2019

San Francisco Giants
6:5 San Diego Padres   6:45 p.m.

Oakland A's
4:3 Tampa Bay Rays   4:10 p.m.

San Jose Earthquakes
4:3 Sacramento Republic   7:30 p.m.

Monday, June 10, 2019

Golden State Warriors
106:105 Toronto Raptors   6 p.m.

Oakland A's
2:6 Tampa Bay Rays   4:10 p.m.

For a schedule of weekly games, click this sports schedule link

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