Welcome To The Ultimate Sports Guide


The Ultimate Sports Guide publishes definitive baseball and football issues every year for avid San Francisco Bay Area and Northern California sports fans. Distributed free of charge, each seasonal issue provides extensive professional and collegiate team coverage through feature articles, player interviews and profiles, photo essays, schedules, seating charts and directories. Issues become invaluable sports reference guides throughout the season and the full-color, glossy, 120-page magazine is often referred to as the Bay Area's own Sports Illustrated.


In 1964 Marshall McLuhan, the famous communication philosopher, said, "The medium is the message."

The sports fan of today is the medium and the messengers using whatever expanding customized media tools they choose. McLuhan proposed that a medium itself, not the content it carries, should be the focus. He said that a medium affects the society in which it plays a role, not only by the content delivered over the medium but by the characteristics of the medium..

I left my PhD at home but I do know that the sports communication continuum has progressed from cave drawings to smoke signals, town criers, ink on paper, radio, television, morphing into 24/7/365 cables which went streaming, mobile with a dash of HD, 3D and virtual reality to come. The 24-hour sports news cycle was squeezed into 24 minutes and now has no cycle at all. Today's sports fans are the media and the messengers.

The day we followed our favorite beat writer, columnist, electronic talking head, or sports addicted water cooler colleague is fast coming to an end. There is a kaleidoscope of .... Read More.

The 2019 Fall/Winter edition is now available.

San Francisco Bay Area Sports Scores Today

Sunday, August 18, 2019

San Francisco Giants
1:6 Arizona Diamondbacks   1:10 p.m.

Oakland A's
1:4 Houston Astros   1:07 p.m.

Saturday, August 17, 2019

San Francisco Giants
11:6 Arizona Diamondbacks   5:10 p.m.

Oakland A's
8:4 Houston Astros   1:05 p.m.

San Jose Earthquakes
1:2 Sporting KC   5:30 p.m.

Friday, August 16, 2019

San Francisco Giants
10:9 Arizona Diamondbacks   11 innings

Oakland A's
3:2 Houston Astros   13 innings

Thursday, August 15, 2019

Oakland Raiders
33:26 Arizona Cardinals   5 p.m.

San Francisco Giants
7:0 Arizona Diamondbacks   6:40 p.m.

Oakland A's
7:6 Houston Astros   7:07 p.m.

Wednesday, August 14, 2019

San Francisco Giants
5:9 Oakland A's   12:45 p.m.

Tuesday, August 13, 2019

San Francisco Giants
3:2 Oakland A's   6:45 p.m.

For a schedule of weekly games, click this sports schedule link

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