Welcome To The Ultimate Sports Guide

The Ultimate Sports Guide publishes definitive baseball and football issues every year for avid San Francisco Bay Area and Northern California sports fans. Distributed free of charge, each seasonal issue provides extensive professional and collegiate team coverage through feature articles, player interviews and profiles, photo essays, schedules, seating charts and directories. Issues become invaluable sports reference guides throughout the season and the full-color, glossy, 120-page magazine is often referred to as the Bay Area's own Sports Illustrated.

Copy of Golden State Warriors Championship Parade

Copy of Fury vs. Eurostars

Copy of A's over Astros, 3-2, in 13 innings

Copy of A's 7, Astros 6

Copy of San Francisco 49ers 17, Dallas Cowboys 9

Copy of AUDL Championship – New York Empire 26, Dallas Roughnecks 22

Copy of LAX -- Chrome 20, Whipsnakes 16, August 10

Copy of LAX – Chaos 13 vs. Redwoods 10, August 10

Copy of Phillies dump G-men, 9-6, August 9

Copy of Raiders Training Camp, August 7

Copy of Zheng Saisai wins Mubadala Silicon Valley Tennis Classic

Copy of The NHRA Sonoma Nationals, Sonoma Raceway, July 26-28

Copy of San Jose Earthquakes 1 vs. Columbus Crew SC 1

Copy of Amanda Anisimova defeats Madison Brengle on August 1 at Mubadala Silicon Valley Tennis Classic

Copy of Will Jon Gruden coach the Raiders for 10 years? "I don't have a guarantee to be alive for 10 years."

Issue No. 314, Feb 3 - 9, 2020

After an unexpected and highly successful season, the San Francisco 49ers fell to the Kansas City Chiefs in Super Bowl LIV, 31-20. Behind in the fourth quarter, Patrick Mahomes, the Chiefs' uber-talented quarterback, converted every opportunity for 21 points and another dramatic playoff win. "After the game, 49ers head coach Kyle Shanahan addressed the media: 'We'll lick our wounds, and we'll get over this,' Kyle said a few minutes before in a makeshift press conference tent a few yards outside of the stadium. He was patient and honest, seemingly in no hurry to fast forward through the public dissection of a loss. 'We'll be fired up for next year.'" Photo and quote courtesy Conor Orr, Sports Illustrated.

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The 2019 Fall/Winter edition is now available.

The Medium is the Message
By Andy Dolich
Sports Today - Issue No. 261

In 1964 Marshall McLuhan, the famous communication philosopher, said, "The medium is the message."

The sports fan of today is the medium and the messengers using whatever expanding customized media tools they choose. McLuhan proposed that a medium itself, not the content it carries, should be the focus. He said that a medium affects the society in which it plays a role, not only by the content delivered over the medium but by the characteristics of the medium..

I left my PhD at home but I do know that the sports communication continuum has progressed from cave drawings to smoke signals, town criers, ink on paper, radio, television, morphing into 24/7/365 cables which went streaming, mobile with a dash of HD, 3D and virtual reality to come. The 24-hour sports news cycle was squeezed into 24 minutes and now has no cycle at all. Today's sports fans are the media and the messengers.

The day we followed our favorite beat writer, columnist, electronic talking head, or sports addicted water cooler colleague is fast coming to an end. There is a kaleidoscope of .... Read More.